Online food ordering and delivery has grown multiple folds in the past few years. These facilities are increasing every day with the escalating number of smartphones, mobile apps and extensive internet usage. Additionally, COVID-19 has brought in major changes, compelling people to leverage more online resources today. This has invited amazing innovations, technology-enabled food ordering, and delivery services in the industry like Uber Eats, Deliveroo, Just Eat and many more, which have captured large market shares.
Technology has been a pivotal player in the food industry, enabling consumers to enjoy highly satisfactory experiences. The food ordering and delivery companies are leveraging the latest technologies to enhance the customer experiences, allowing them to procure the services at the right price and right at their doorstep. Some services have partnered with Google to facilitate consumers to place orders from their Google Map app. Consumers can find their desired restaurant and select takeout or delivery options to get their food. At the same time, many have developed their own mobile apps to place orders in advance and avoid long queues and crowds. Additionally, in the present times, AI is steadily being embraced by the food ordering and delivery platforms to analyse consumer behaviours and offer a personalised experience. Personalised messages and push notifications based on previous customer purchases can also create immense positive impacts. AI can also benefit restaurants to predict food demand based on multiple input data. In addition to these, the industry has witnessed improved utilization of virtual assistants for taking in orders today.
The recent trends in this industry are expected to rise further. Deliveries via parachutes are one of the innovations that market experts believe to be expanding in the near future. The summation of this broad array of technology-enabled solutions have skyrocketed the growth rates and redefined the customer perspectives, preferences and behaviours. With this, several companies have come into the space to offer their solutions for complementing the food ordering and delivery approaches. Here we bring to light the latest edition of Food and Beverages Tech Review to guide companies to search for the right solution partners for enhancing their brand values. The magazine also compiles insights from industry experts, CIOs, and CXOs on the current trends, technological improvements, and innovations in this space.
We present to you Food and Beverages Tech Review’s “Top 10 Food Ordering And Delivery Tech Solution Companies in Europe - 2021