Harry Hagege, Founder and CEO
Consumer expectations have changed in many ways over the past decade, and technology has played a critical role in this transformation. Today, every decision is taken with the click of a button— whether it is ordering food online or looking for deals and rebates. The restaurant industry is no exception to this revolution. Restaurateurs are harnessing technologies such as Kiosks, digital menu boards, online ordering applications, and loyalty programs to meet the evolving consumer preferences for improved speed and more efficient and personalised services. There are numerous applications that restaurateurs have to navigate and manage on a daily basis. They have different applications for online ordering, pickup and delivery, table ordering, and so on. Since they use different systems for distinct processes, restaurant managers find it challenging to access and view all the customer data is in a single database. Several Marketplaces created the need for consumers to order online but they are taking high commissions and do not share the customer data. The need of the hour is a direct channel that enables restaurant owners to take back control of their digital business and gain independence from the marketplaces.
Enter All Eat One’s namesake all-in-one solution that enables restaurateurs to strengthen their visibility on the Internet, develop their sales, improve their margins, and keep track of all their customer data. The platform simplifies the life of managers by bringing together all the functionalities under one roof. Using All Eat One, restaurateurs can instantly create their web app online and immediately take advantage of the many solutions present within it. The platform’s various features include a digital menu, reminder book with personalised QR code, click and collect, delivery, online reservation, loyalty programs, table ordering, and customer communication, among others. Moreover, restaurant owners can manage all of their operations from their mobile, tablet, computer, or even via a connected printer offered by All Eat One. Harry Hagege, founder and CEO of the firm, says, “Our solution makes it easier for restaurateurs to easily create their own digital story.” An aspect that sets All Eat One apart is the fact that it is free and suitable for all types of establishments, regardless of their level of digital maturity.
Besides, it’s easy to use, setup, and allows businesses to create their own customer database and capitalise on their relationship with customers.
Getting Started on All Eat One
Talking about the seamless manner in which food and beverage establishments can build their own WebApp in two minutes, Harry informs, “We are trying to simplify as much as we can the onboarding for our customers, they can create their own WebApp just by filling an online registration form, our system will instantly search for all available information about the restaurant online such as the working hours and the menu, including pictures from Google API.” In a few minutes, the WebApp is created. All a client has to do is fill in their schedule, add their logo, and update their menu in addition to activating the services they are interested in for their establishments, such as a reservation system, a table booking system, or loyalty program, and they are ready to receive orders and reservations.
With All Eat One’s order online feature, F&B businesses can boost their sales by offering click and collect and delivery options to customers. Using the platform’s digital menu functionality, restaurants and other food establishments can showcase their products to their online customers via photos and in the language of their choice. Moreover, through loyalty programs, these businesses can build customer loyalty with targeted orders and encourage customers to reorder. That being said, with All Eat One’s table order feature, the customer can place orders directly from the table via his smartphone as well as communicate with the waiter/waitress and pay the bill. This makes it easier to take orders and saves time for servers. At the end of the service, the application will propose customers to rate their experience. This provides the opportunity to receive real and instant feedback from customers without being shared externally.
Another notable aspect of All Eat One is its combined consumer experience. “We go from standalone features to an all-in-one digital experience, which not only helps restaurant owners to multiply entry points to enrich the customer database but also provides a holistic view of the consumer journey and enables them to accordingly customise services,” adds Harry.
Staying on Top of Market Trends
In 2020 alone, over 10,000 establishments—spread across France and the United Kingdom—installed the All Eat One web application. The company has built several distribution partnerships with leading Foodservice suppliers that want to help their customers to grow with digital solutions. The next step for the company is to expand its services to other European countries. “There are about two million food service operators in Europe and we want to help all of them from table service restaurants, fast food, casual pubs, and bars to food retailers such as bakeries, food trucks, dark kitchens, and more,” states Harry. By mid of 2021, the firm is planning to broaden its reach in the UK and Ireland and, by the end of the year, in Spain and Portugal. To that end, All Eat One is looking for new investors to help them scale globally by duplicating their services in other European countries. “Alongside, by the end of 2022, we plan to expand our global footprint across Italy, Germany, Austria, Switzerland, and then the Nordics,” wraps up Harry.